A couple months ago Kanye West proposed the idea of releasing an EP-stylized album for various artists for each week of the calendar year. Though it has became an ongoing trend ever since The Weeknd’s ‘My Dear Melancholy’, which was later popularized by Kanye’s Wyoming album series, it proved that fans have short attention span and an 7-12 track body of work is more enjoyable than a 18-21 track album. In certain instances when albums become delayed, and eras are dragged on longer than it should be, it lacks a general interest in the album. Revitalizing the traditional release strategy allows releases to be exciting, rather than being lost in expectations that weren’t met.
Over the year, fans have become accustomed to albums being delayed, eras being dragged on longer than it should be, and concepts that had become dead on arrival. Nicki Minaj’s ‘Queen’, as ambitious as its tilted, has failed to live up to what the title embodies, with constant delays, and her dire desire to find a hit. A$AP Rocky’s ‘Testing’ was due earlier than it arrived, and as conceptual as it should’ve been, it was a crash course halfway through. As we gear up for Travis Scott’s ‘ASTROWORLD’, which was also expected to arrive sooner rather than later, it is yet another concept album that could fail to tell the story that it should do, with the era dragging on and the lead single ‘Watch’ being underwhelming. Ever since ‘The Life Of Pablo’, ‘VIEWS’, and ‘STARBOY’, long albums have become traditional, but less enjoyable. As successful as Drake’s ‘Scorpion’ was, it wasn’t necessary to make it an obvious attempt for more streaming royalties, as the album gets longer, the further the concept gets lost.
In the era where streaming makes it seems as if there’s a new release to be hyped about every other day, it’s time for artists to reinvent the traditional approach. For the purpose of their artistry, it’s a call to action for the music to live up to the concept, rather than it becoming lost in what it could’ve been not should’ve been. Make albums great again, to do so, make them interesting again.