Gucci has unveiled its latest men’s tailoring campaign. The luxury brand has enlisted musicians, A$AP Rocky, Tyler, The Creator, and Iggy Pop for the “Life of a Rock Star” campaign.
"There is always this image of eccentricity, because they are in fact eccentric themselves," creative director Alessandro Michele, said in a statement. "A certain type of fun is also portrayed and the idea of how one's obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar”.
Photos by Harmony Korine.