For an artist who has yet to release a debut album, Dominic Fike sure knows how to keep himself busy. In 2018, Fike released his first project the Don't Forget About Me, Demos EP which spawned the hit “Three Nights”. Since then, he’s managed to create magic with the likes of Kevin Abstract and Brockhampton, as well as making an guest appearance on Omar Apollo’s, Kenny Beats produced “Hit Me Up” and Halsey’s album Manic on the track “Dominic’s Interlude”. Most recently, he made a cameo in the music video for Anderson .Paak’s new single “Lockdown”.
But now, Fike is ready to finally breakthrough and it all starts with the new single “Chicken Tenders”. The single takes a left-turn from the usual pop number you’d expect, while Fike puts his own spin to it from avoiding it to be a total bubblegum pop song. Approaching his debut with a indie-pop sound is what fans should’ve been accustomed to expect. “Chicken Tenders” follows the formula of “3 Nights” but forgets the special ingredient — being a ear worm.
What made “3 Nights” captivate listeners was the classic jingle-like ear worm sound that made fans want more. Following it with his feature on Kevin Abstract’s single “Peach” proved there was awareness in the young singer who knew how to curate a hit. Instead of falling into redundancy, Fike manages to go tender of a track that stirs into the indie route.
Still, there’s this layered fascination within the track. It’s nostalgic to indie-pop numbers from the late 2000s and into the early 2010s. Fusing sounds from that timeline, Dominic Fike’s final reveal is something that The 1975 had saved in the drafts...which ends up working as it’s a new stylistic direction for the star.