Givenchy Enlists Playboi Carti For Latest Campaign.


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yhcnevigivenchyhcnevig @matthewmwilliams @nick_knight @playboicarti

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Givenchy is aiming to kick off the first Matthew Williams campaign for the fashion house. Over the summer, 1017 ALYX 9SM founder, Matthew Williams joined the luxury brand as the official creative director for both, men’s and women’s collections. 

For his first campaign, Matthew Williams enlisted two previous collaborators and close friends, Nick Knight, and Playboi Carti. The rapper teases a new single and can be heard trying to pronounce Givenchy.

“It was just so fun to hear him say the brand’s name over and over and over, in right and wrong ways, that it made it extra relevant to me,” Williams told Vogue. “I wanted the message to be: It doesn’t matter how you say it, any way is right, as long as it’s your way”. 

Nick Knight created the visual. Check out the campaign video above.

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