The Weeknd and XO Records Talk Tour, Grammys, Super Bowl, and More

The Weeknd and the entire XO Records cover Billboard magazine. XO Records and Abel, the masterminds behind the monstrous impact on the music industry, share this full circle moment to discuss XO, ‘After Hours’, the Super Bowl, the Grammys, and a new album.

Here’s a few highlights:

Update: The Weeknd has now announced new dates for the 'After Hours' Tour: Check them out here.

"Public health permitting, he’ll set out on a 2021 summer/fall tour that has already nearly sold out six dates and is on track, Billboard estimates, to average $1.2 million to $1.4 million per show. “Is the tour going to be the After Hours tour still? Is it going to be this new album’s tour, with the same tickets?” Tesfaye wonders aloud. A year from now, he says, the man in the red jacket won’t be around — though maybe he’ll make an appearance for a few songs on tour. “It’s a whole puzzle I’m trying to wrap my head around right now.”

On the Grammys:


On the 'After Hours' tour and new album:



On the Super Bowl Halftime Show:

"They’ve guided him to statement-making career highs, like his upcoming 24-minute halftime performance at the Super Bowl on Feb. 7 — a “Rubik’s cube of problems,” as Taylor puts it, that took six months of Zoom calls and email chains to sort out. They talk every day, play basketball twice a week and spend holidays together"

"Slaiby adds that, though the organizers are as usual covering all production costs, Tesfaye put up $7 million of his own money to “make this halftime show be what he envisioned".


Click here to read the full feature.


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