The Weeknd is continuing to keep the After Hours era alive. Abel Tesfaye has premiered a new music video for the album cut “Snowchild”.
Due to the ongoing pandemic, The Weeknd relied on animation, following the route of the “In Your Eyes” (Remix) featuring Doja Cat. The music video depicts the life and career of the superstar. In the visual, a cartoon like The Weeknd revisits his early beginnings, highlighting overcoming the odds and becoming a household name.
“Snowchild” music video brings the song to life as it showcases his passion to make it in the industry. Traveling through every era, he pieces the puzzle to explain how his evolution came to fruition. From House of Balloons to the After Hours era, the "Snowchild" music video provides insight to the brilliance of The Weeknd.