The Weeknd will perform a virtual TikTok concert in August. The social media platform will host a live virtual concert, and The Weeknd will be perofrming a series of tracks from his latest release After Hours on August 7th.
The Weeknd will be transformed into a digital avatar instead of appearing live, in person. Fans will be able to interact with the superstar while he performs hits such as “Blinding Lights” and “In Your Eyes”.
TikTok promises that The Weeknd’s concert will raise money for the Equal Justice Initiative, a charity working to raise awareness for racial equality. Users will be able to make donations via the TikTok app, and the social network says it plans to match donations up to a “generous amount.” Merchandise will also be available for sale, with proceeds being donated to charity.